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  Change Management Forum  Discussions  Business Clinic  client centric culture
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New Post 2007/08/13 09:56 nm
User is offline anonymous
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client centric culture  (South Africa)
Modified By host  on 2007/08/14 08:03:57 )

  My client is an organisation in financial services and wants to move from a process culture to a client centric one.  How would one define a client centric culture? What would be the key challenges from a change facilitation point of view.

 
New Post 2007/08/13 10:18 nm
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Re: client centric culture  (Canada)

A client centric culture puts the client at the heart of everything the organization is and does.  The client experience is the outcome of the alignment of four drivers: leadership, people (culture), process and tools.  Depending upon the focus of your client's processes, it may not be a dramatic leap to move to a client centric culture.  In a client centric organization, process is a key driver of consistency in the experience - as long as the clients' expectations are at the heart of the processes.

Leadership demonstrates through strategy and behaviors that the alignment of functions and focus is on the delivery of a consistent and world class client experience (regardless of whom is touching the client).  Creating a client centric culture focuses equally on employee engagement as it is near impossible to create client loyalty without first having loyal (or engaged) employees. 

So from a change facilitation perspective, there is a strategic shift from an operational excellence to customer intimacy competitive thrust (or value discipline), and there is a adaptation of process to client centric process.  The change efforts depend upon the change readiness and agility of the organization - at all levels.    At a leadership level, there has to be alignment and agreement of what is client centricity, and how it impacts each of those leaders and their teams in their focus, behaviors, and measures; most importantly, how each of those functions/teams align in the integration of the delivery of that client experience.

One of the greatest obstacles to change is people's behaviors.  So communicating and coaching people through change becomes the primary effort of change leaders and managers, and self managers within the organization.  

Look forward to hearing more about the change efforts.

Les 

 
New Post 2007/08/21 01:43
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Re: client centric culture  (United States)
I agree with the comments posted by Les and would like to add an additional thought.  In my experience, the greatest hurdle in making this shift is getting everyone to fully understand the new customer centric approach.  This is truly a paradigm shift that cannot be fully understood and internalized until fully face-to-face with the difference.  To aid in this understanding, some structural assistance can be gained by fully communicating customer issues and building stories around the desired behavior.  Through this story telling, organizational members can start to gain insight into what the issues are and how the process culture is contributing to results.
 
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