Hi Steven,
there are a couple of metrics. A simple one that I like a lot (see a slide on http://change-facilitation.org/foc02/inpcm15.html) just asks four questions (please find your own wording):
1. Reputation: Do you think you know a big deal about this change initiative?
2. Attraction: Does tha change initiative appeal to you? Do you want to be part of if?
3. Legitimacy: Do you think the project is really needed?
4. Accessibility/Feasibility: Do you think the plan is realistic? Can it be implemented?
You can do that on a mass scale, with live or online questionnaires, or it could be part of a workshop where people score these four criteria anonymously, like with sticky dots etc. It is not only metrics but also a tool for initiating dialogue.
Also, have a look at this one:
http://change-facilitation.org/foc02/inpcm_M2_01.html
With this, you can go into more detail. You can design a survey around it. It is the Max-Neef model. You can ask about fears and hopes of people related to the change initiative (I copy/paste a text of a newsletter that I once wrote):
Max-Neef defines 9 different spheres of human needs, which all have different satisfiers, i.e. means to fulfil these needs :
Subsistence: The need to satisfy basic physiological needs such as the need for food, water, clothing, shelter, etc., but in a modern sense also the need to earn your living and to have sufficient funds to live a decent life.
Protection: The need to be safe from abduction and misuse, also: the need not to be dominated by others through means of power.
Affection: The need to bond, to be appreciated and recognised, to be loved, the need to receive positive feedback.
Understanding: The need to understand what is required from oneself, the need to be able to master new processes and tools.
Participation: The need to be part of the change, the need not to be left out because only a privileged group has access to the benefits of the change.
Leisure: The need to rest and to enjoy life. The need to be free from exhaustion.
Creation: The need to be creative and to follow one's one interest. The need for self-fulfilment.
Identity: The need to maintain a set of core values, the need to identify one's own identity.
Freedom: The need of being forced to do something against one's will.
This model can be used for stakeholder analysis in multiple ways - through anonymous surveys as well as through coaching. The results of such an analysis can be used to devise a change strategy, about which we will talk in one of the following newsletters.
In following, you will find a few trigger statements that relate to the nine needs defined by Max-Neef:
Part I: What do you fear most vis-a-vis the change?
Financial Status
I fear that the change will reduce my income or increase my costs.
Protection
I fear that I will be dominated by other, more powerful people.
Affection
I fear that what I do will be less appreciated by others, or I my bonds to other people will weaken.
Understanding
I fear that I will have difficulties to understand what is required from me and therefore will be left behind.
Participation
I fear that I will not receive the intended benefits of the change.
Leisure
I fear that my stress level will rise and I will have less time to relax and enjoy life.
Creation
I fear that my opportunities to determine my life or what I am doing at work will decrease.
Identity
I fear that I will need to give up some of my core values.
Freedom
I fear that I will be forced to do something against my firm will.
Part II: Your hopes vis-a-vis the change
Financial Status
There is a high potential for additional income generation connected with the change.
Protection
My position will be enhanced or strengthened so that I will have more influence at my workplace.
Affection
The change will enhance my dignity, our teamwork or camaraderie.
Understanding
I expect to gain new insights that will increase my competence and competitiveness at work.
Participation
The change process will be inclusive, I will not be left behind.
Leisure
The change will offer new opportunities for recreation and joy.
Creation
I will be enabled to fully live my imaginations and dreams.
Identity
I will be self-determined in chosing my values and my identity.
Freedom
I will be free to chose whether and how to engage in the change process